This report is part of the new VoteWatch series showing you how to build your strategy using our new analytical tool (which is explained in-depth here) and which allows you to quickly identify kingmakers and swing-voters among MEPs. This tool is already been used by key stakeholders active in EU policy-making.
We show the positions of each MEP on key parts of the EU push towards more regulation on data protection and highlight which MEPs are convinced (on either side), and which remain to be brought on board to secure majorities.
Check out similar analyses on other policy areas (e.g. climate, taxation, etc.) here.
Full list of matrices covered in this report:
Use this analytical tool to spot:
a) how influential MEPs are in a given policy area (vertical axis).
b) in which direction each MEP is pulling EU legislation (horizontal axis).
1. Influence and level of support for regulation on data protection
The matrices below provide a detailed picture of the general trends in voting behaviour amongst MEPs when it comes to data protection. The level of influence of each MEP on Parliamentary activities is displayed on the vertical axis: the higher an MEP is placed on that axis, the greater the influence this MEP exerts over EU digital policy. Members who are placed on the left of the chart tend to push for more ambitious regulation (a conclusion we reached after looking at their recent legislative behaviour in the EP) while MEPs placed on the right of the chart believe in a more free-market approach to data protection.
Our analytical tool highlights which MEPs are the kingmakers and the swing-voters when decisions are made: the swing-voters are in the area surrounding the majority line (the yellow area) while the kingmakers are in the area where influence (the blue area) overlaps with the swing-voters area. The MEPs that have more moderate views on data protection will generally be more receptive to new information, as they decide their position on a case-by-case basis. Conversely, MEPs that hold strongly crystallised views on data protection (i.e. have either a strong regulatory approach or strong market approach) will arguably be less receptive to alternative views, as they have made up their mind long ago.
How does this information look like in our new analytical tool?
These two first charts show the general position of MEPs on data protection legislation (regardless of their committee membership first, and within several relevant Committees). Pay particular attention to the interactive dots that are positioned in the proximity of the majority line, because those are the MEPs who will decide to support or reject a proposal at the last moment (and in doing so, they hold the key to the fate of a proposal). You can filter the MEPs by country (use the drop-down menu on the left side) or by political group (click on the name of a political group). Roll your mouse over each dot to learn more information, and click on the black arrows to scroll through the visuals.
Note: you will need to log in with your premium account in order to see the names of the MEPs (if you do not have one, contact us at [email protected]).
2. Targeted advertising and profiling of users
The following series of charts represent the position of MEPs on different votes related to data protection. While the positioning of MEPs on the matrix remains the same, note that the dots are now coloured in green (MEP voted in favour), red (MEP voted against) and yellow (MEP abstained) as they now refer to the voting behaviour of MEPs on one specific vote.
Importantly, VoteWatch is now proposing new visuals which compare the positioning of MEPs over time on a given issue or on different elements of a given policy. Below is a series of examples of this new tool applied in the context of data protection. Click on the black arrows to scroll through the matrices.
3. Implementation and revision of the General Data Protection Regulation (GDPR)
4. Role of the European Data Protection Board (EDPB)
5. ePrivacy reform
6. Data sharing with third countries
7. Data protection & health
For more information, training, consultancy or media relations, contact us at [email protected]